EVEREVE AZAADI CAMPAIGN – TERMS & CONDITIONS
This Promotion ("Contest") is organized and promoted by EverEve, having its registered office at 4/1 Middleton Street, Sikkim Commerce House, Kolkata – 700071, India ("EverEve", "Organizer", "Company"). Jumptale Media, having its registered office at B-152, Sector 55, Gautam Buddha Nagar, Noida, Uttar Pradesh – 201301, India (“Partner”) acts as the authorised Campaign Partner responsible for operational support, moderation, administration, campaign execution and evaluation supporton behalf of EverEve. EverEve remains the legal organiser of the Contest. Participant data shall be collected and processed by EverEve for campaign administration, while Jumptale Mediashall only access information necessary to execute campaign operations on EverEve's behalf. Content usage rights remain as set out in these Terms & Conditions
ELIGIBILITY
1. The Contest is open to legal residents of India who:• are 18 years of age or older;• have an active PUBLIC Instagram account with a minimum of 200 followers at the time the Reel is published and submitted;• have purchased an EverEve Period Panty through an authorised sales channel.2. Employees, agencies, production partners and immediate family members of EverEve are not eligible.3. Participation constitutes acceptance of these Terms & Conditions
CONTEST PERIOD
1. The campaign is planned for 24 weekly prize cycles. The official Contest Period shall run for twenty-four (24) weeks with an operational flexibility of up to ±2 weeks, if required, for campaign optimisation, reinvention, re-amplification, verification, prize fulfilment or administrative purposes. Any such operational extension shall not affect the validity of eligible entriessubmitted during the active campaign.2. Entries received after the official closing date announced by EverEve will not be considered.
HOW TO PARTICIPATE
Purchase an EverEve Period Panty.• Publish an original public Instagram Reel of at least 15 seconds that features the actual EverEve Period Panty product.• Include the mandatory RTB lines in the Reel: 1 period panty = 3 period pants; Gives 12 hours protection; 360 degree anti-leak coverage.• Tag @evereveindia.• Use all the required hashtags: #AzaadiWithEvereve, #PeriodExamSeAzadi, #PeriodPanties and #EverevePeriodPanty.• Submit the Reel link on Ek Reel Aur along with requested participant details. Only one entry per participant and per Instagram account is accepted.• Proof of purchase is not required at entry but may be requested during winner verification orwhere EverEve/Jumptale Media reasonably requires additional verification.
ENTRY LIMIT
1. One Instagram account, one Reel. Each participant may submit only one entry to the Contest, from a single Instagram account, and that Reel must be original.2. Where more than one entry is received from the same participant or the same Instagram account, only the first valid entry shall be considered and any further entries may be disqualified.3. Using additional Instagram accounts to submit further entries constitutes manipulation of the Contest and may result in disqualification.
Eligible & Non-Eligible Entries
To qualify for the contest, your entry should:● Feature a genuine Evereve Period Panty experience, showing the actual EverEve Period Panty product in the Reel.● Clearly communicate at least one form of "Azaadi" enabled by Evereve.● Be original content created by the participant.● Include the mandatory RTB lines: 1 period panty = 3 period pants; Gives 12 hours protection; 360 degree anti-leak coverage.● Include all the required campaign hashtags: #AzaadiWithEvereve, #PeriodExamSeAzadi, #PeriodPanties and #EverevePeriodPanty.● Tag Evereve's official Instagram handle.● Be submitted from a public Instagram account.● Maintain relevance to the contest theme and campaign objective.● Follow Instagram's community guidelines and applicable laws.● Remain published and publicly accessible throughout the contest period.
Non-Eligible Entries
Entries may be disqualified if they:● Are fully or substantially AI-generated without genuine personal participation.● Copy, replicate, or plagiarize another creator's content.● Use stock videos, third-party content, or copyrighted material without permission.● Fail to use all the required hashtags: #AzaadiWithEvereve, #PeriodExamSeAzadi, #PeriodPanties and #EverevePeriodPanty.● Fail to include the mandatory RTB lines or to show the actual EverEve Period Panty product.● Fail to tag Evereve's official Instagram handle.● Do not feature or mention Evereve in a meaningful way.● Contain misleading, false, or fabricated product experiences.● Include offensive, abusive, discriminatory, explicit, or inappropriate content.● Submit the same content multiple times from different accounts.● Are further entries beyond the single entry permitted per participant and per Instagram account.● Are removed, made private, or become inaccessible before winner evaluation.● Violate Instagram's policies or any applicable laws and regulations.Evereve reserves the right to review and disqualify any entry that does not align with the spirit ofthe campaign, even if not explicitly covered by the above criteria.
PERSONAL DATA
1. EverEve may collect and process personal information including but not limited to:○ Name○ Email address○ Phone number○ Social media profile details○ Any information voluntarily shared during participation2. Personal information may be used for:○ Administration of the Contest○ Verification of participants and winners○ Distribution of prizes○ Communication regarding the Contest○ Promotional and marketing activities related to EverEve○ Compliance with applicable laws and regulations3. By participating, entrants consent to the collection, storage, and processing of theirpersonal information for the purposes stated above.4. Participants may be contacted by EverEve regarding campaign updates, offers, products, and promotional communications. Participants may opt out of such communications at any time.5. Personal information shall be retained only for as long as necessary to fulfill thepurposes for which it was collected or as required by law.
RIGHTS GRANTED
RIGHTS GRANTED1. By participating in the Contest, each participant grants EverEve a non-exclusive, perpetual, irrevocable, worldwide, royalty-free license to use, reproduce, edit, adapt, publish, display, distribute, promote, advertise, and create derivative works from the submitted content across any media platform, whether now known or later developed.2. Permitted UsageSuch usage may include but is not limited to:● Social media platforms● Digital advertising● Brand campaigns● Websites● Presentations● Print materials● Public relations and promotional activities3. Participants acknowledge that no additional compensation shall be payable for such usage beyond any prizes awarded under this Contest.
JURY
To ensure a fair, transparent, and credible evaluation process, entries shall be reviewed by an Independent Jury Panel appointed for the Contest.The Jury Panel shall comprise:● Divya Dutta – Lead Jury● Anukreethy Vas – Jury Member● Kashish Thakur Pundir – Jury MemberThe Jury Panel shall evaluate eligible entries in accordance with the judging criteria specified in these Terms & Conditions. The Jury's evaluation shall be conducted independently and in consultation with EverEve and Jumptale Media as part of the overall winner selection process.The primary evaluation parameters shall include participant engagement and content reach. Additional qualitative factors, including originality, creativity, storytelling, relevance to the campaign theme, authenticity of the participant's experience, and overall content quality, may also be considered while determining the winners.EverEve shall retain the final authority to approve and announce all winners. The decisions of EverEve and the Jury Panel shall be final and binding and shall not be subject to challenge or appeal.
JUDGING & WINNER SELECTION
1. Entries shall be evaluated by the Jury Panel identified in these Terms & Conditions, with operational support from Jumptale Media. EverEve shall retain final approval of all winners.Primary evaluation parameters:• Engagement• ReachSupporting factors may include creativity, originality, storytelling, campaign relevanceand overall content quality.
Campaign Administration:1. The Contest is organized by EverEve in partnership with Jumptale Media ("CampaignPartner"), which has been appointed to assist in the planning, execution, administration,moderation, evaluation, and management of the Contest.2. Participants acknowledge and agree that Jumptale Media may, on behalf of EverEve:○ Review and moderate contest entries.○ Verify participant eligibility.○ Identify entries that violate these Terms & Conditions.○ Recommend or execute disqualification of entries that do not comply with campaign requirements.○ Coordinate winner verification and communication.○ Assist in judging and winner selection processes.○ Facilitate prize administration and distribution.○ Manage campaign-related communications and operational activities.3. Any decision taken by EverEve and/or Jumptale Media regarding eligibility, moderation, disqualification, winner selection, prize distribution, interpretation of these Terms & Conditions, or any matter relating to the Contest shall be final and binding and shall not be subject to challenge or appeal.
PRIZES
Wonder Women (Weekly Champions) Every week, 10 Wonder Women will receive ₹5,000 each.Weekly Mega WinnersCover Girl – ₹1,00,000Miss Fearless – ₹50,000Rising Diva – ₹25,000Weekly Prize Pool: ₹1,75,000Grand FinaleQueen of Azaadi – ₹25,00,000Miss Fearless – ₹15,00,0005 Rising Stars – ₹1,00,000 eachProof of purchase and identity documents may be requested before prize disbursement.
Winner Announcement
1. Weekly winners and Mega Winners will be announced on Evereve's official channels.Grand Prize winners will be announced during the campaign finale.2. All winners will be contacted through the Instagram account used to submit their contestentry. Winners may be required to provide identity verification, and any other supportingdocuments requested by Evereve to validate their participation and eligibility before prizedisbursement.3. Failure to complete the verification process within the stipulated timeline may result indisqualification and selection of an alternate winner.
PUBLICITY
1. By participating in the Contest, participants grant EverEve permission to use their name, likeness, image, social media handle, submitted content, statements, testimonials, andcity of residence for promotional, publicity, advertising, and marketing purposes without further compensation, notification, or approval, except where prohibited by law.
LIABILITY
1. EverEve, its affiliates, partners, agencies, employees, and representatives shall not beliable for:○ Technical failures○ Network disruptions○ Lost, delayed, incomplete, corrupted, or misdirected entries○ Unauthorized access○ System errors○ Any injury, loss, or damage arising from participation in the Contest2. Participants agree to indemnify and hold harmless EverEve from any claims arising from:○ Breach of these Terms & Conditions○ Intellectual property infringement○ Misrepresentation○ Participation in the Contest
GENERAL TERMS
1. EverEve reserves the right to modify, suspend, extend, cancel, terminate, or amend the Contest and/or these Terms & Conditions at any time without prior notice.2. Any attempt to manipulate, tamper with, or unfairly influence the Contest may result in immediate disqualification.3. If any provision of these Terms & Conditions is found invalid or unenforceable, the remaining provisions shall remain in full force and effect.4. Failure by EverEve to enforce any provision shall not constitute a waiver of that provision.5. Participation in the Contest does not create any employment, partnership, agency, or joint venture relationship between the participant and EverEve.
GOVERNING LAW & JURISDICTION
1. These Terms & Conditions shall be governed by and construed in accordance with the laws of India.2. Any dispute arising out of or relating to the Contest shall be subject to the exclusive jurisdiction of the courts located in Kolkata, West Bengal.
CONSENT
By participating in the Contest, participants confirm that they have read, understood, and accepted these Terms & Conditions and voluntarily consent to the collection, processing, storage, and use of their personal information for the purposes described herein.
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