Terms & Conditions

1. Introduction & Acceptance of Terms

These Terms & Conditions (“Terms”) govern participation in the Evereve One Less Thing Campaign (the “Campaign”), conceptualized, launched and managed by Ek Reel Aur (“we”, “us”, “our”, the “Organizer”), a vertical of The Event Valley, in connection with EVEREVE (the “Brand”).

By signing up on the Ek Reel Aur Portal (the “Portal”) and joining the Campaign, or by submitting content under it, you (“you”, the “Participant”) confirm that you have read, understood, and agree to be bound by these Terms, including any campaign-specific addenda published on the Portal. These Terms apply to Creators (End Users) — anyone who signs up and submits content per the Campaign brief.

2. Definitions

3. Eligibility Criteria

To participate as a Creator, you must meet ALL of the following at sign-up:

• You are a woman and between 18 to 45 years of age.
• You are a resident of India and hold a valid, public Instagram account.
• Your Instagram account is at least ONE (1) MONTH OLD as of your sign-up date.
• Your account has a minimum of 100 genuine followers at sign-up and at verification.
• Your account must have at least 10 posts before you post the campaign reel.
• Your account and followers appear organic and genuine — purchased/bot followers or engagement pods will be rejected or disqualified if discovered.

We reserve the right to independently verify eligibility at any point during the Campaign, including after points/rewards have been provisionally allocated, and to reverse points or withhold rewards if eligibility is not genuinely met.

4. Content Guidelines

Content that does not meet the following will not be verified and will not earn Points.

5. Reel Approval & Disqualification Criteria

6. Exclusivity & Single Account Participation

• Eligibility & Territory: Open to all categories of creators across India, including nano-, micro-, and established influencers.
• Single Entry: You may register and participate in only one campaign at a time. Cross-participation in parallel campaigns run by us or associated partner agencies is prohibited.
• Identity Verification: Participate using only one official Instagram ID. Multiple/fake/duplicate accounts by the same person results in immediate disqualification and forfeiture of prizes.

7. Roles & Responsibilities — Creator (End User)

• Sign up on the Portal with accurate, truthful information.
• Read and follow the Campaign brief before creating content.
• Create and post genuine content meeting Section 4.
• Submit your live, public post link on the Portal for verification.
• Keep content live and public for the duration specified in the brief.
• Respond to verification queries within the timeframe specified on the Portal.
• Provide accurate identity, contact, and (if applicable) tax details for reward processing.
• Comply with these Terms and any brief updates communicated via the Portal.

8. Information We Collect & How We Use It

To run the Campaign, verify eligibility, allocate rewards, and comply with tax law, we collect:

How we use and protect it: Used only for Campaign administration; shared with EVEREVE and payment/tax partners as needed and never sold to unrelated third parties; stored securely and retained only as long as required. You may request access, correction, or deletion (subject to legal retention) via .

9. Points, Milestones, Rewards & Tax (TDS)

• Points are awarded only for Approved reels, following a T+5 working day review.
• Milestone thresholds and rewards are published on the Portal; the Organizer may adjust thresholds between phases with reasonable notice.
• Rewards may be subject to TDS under applicable Indian tax law once cumulative value crosses the prescribed threshold; PAN will be required before payout. This document is not tax advice.
• The Organizer may withhold, delay, or reverse Points/rewards where eligibility or authenticity is not genuinely met, including after provisional allocation.
• All rewards — cash, grand prizes (e.g. two-wheelers/smartphones), trophies, medals, certificates — are subject to availability and organizer discretion; product images used in promotional material are illustrative only.
• While cash prizes and promised grand-prize categories are guaranteed, the specific make, model, brand and colour remain at the sole discretion of the organizing committee based on market availability.

10. Code of Conduct

All Creators agree NOT to:

• Use fake, purchased, or bot-driven followers/engagement at any point.
• Submit AI-generated video content or misrepresent authorship.
• Post reels that are hateful, discriminatory, sexually explicit, or otherwise inappropriate.
• Misrepresent identity, age, location, or eligibility.
• Attempt to game the Points or referral system (fake referrals, duplicate accounts).
• Simultaneously promote a directly competing menstrual hygiene / period-care brand while holding Ambassador status.

11. Content Usage & Intellectual Property Rights

• By submitting a reel, you grant the Organizer and EVEREVE a non-exclusive, royalty-free, worldwide license to repost, share, and feature it across official social media, website, and marketing materials, with credit to your handle where practicable.
• You confirm you own all rights to the content (including any music, per Instagram's licensing) and it infringes no third-party rights.
• You retain ownership of your original content; this license does not transfer ownership.
• For Champion-tier spokesperson/testimonial use specifically, separate explicit consent will be sought for each use beyond standard reposting.

12. Disqualification & Termination

The Organizer may disqualify a Participant, reject submissions, or revoke Ambassador status at any time, with or without notice, if: eligibility (Section 3) is not genuinely met; Content Guidelines or Code of Conduct are violated; fraudulent/bot activity is detected; or false/misleading information was provided. Disqualification may result in forfeiture of pending or allocated Points and rewards; rewards already paid may be recovered in confirmed fraud cases.

13. Limitation of Liability

• Participation is voluntary and at your own discretion. The Organizer is not responsible for loss, damage, account action by Instagram/Meta, or other consequences arising from participation, except where caused by the Organizer's own proven negligence or willful misconduct.
• The Organizer is not liable for delays or failures beyond its reasonable control, including platform outages, payment delays, or force majeure.
• Nothing in these Terms limits any statutory rights you may have under applicable Indian consumer or contract law that cannot be excluded.

14. Disclaimer

• The sole objective of this initiative is to promote menstrual health awareness and ease everyday burdens — “One Less Thing” to worry about — through constructive engagement. The Campaign enforces zero tolerance for vulgarity, abusive language, sexually explicit material, or inappropriate display or activity. All submissions must remain aligned with public health education and respectful awareness.
• Participation is 100% FREE. We do NOT charge any registration or entry fee. All prizes, rewards, and certifications are fully funded by us and earned purely on merit.
• If anyone asks you for money, a fee, or promises a guaranteed win for payment, it is FRAUD and illegal. Screenshot and report immediately to support@ekreelaur.com so we can take legal action. Stay safe and play fair!

15. Amendments, Grievance Redressal & Contact

• These Terms may be updated from time to time; the current version is always available on the Portal, and continued participation after an update constitutes acceptance.
• For queries, disputes, or grievances: support@ekreelaur.com - response within 5 business days.
• Support hours: 10:00 AM – 6:00 PM; responses and resolutions are processed within this timeframe.
• These Terms are governed by the laws of India; disputes are subject to the jurisdiction of the courts of India.

16. Acceptance

By checking “I Agree” on the Portal at sign-up, and again upon accepting Ambassador status, you confirm that you have read, understood, and agree to be bound by these Terms & Conditions in full.